Maps PHILOSOPHY

We are a community of professional speakers/trainers/ facilitators who come together to learn and share our knowledge and experience of the speaking & training industry. Through this open sharing spirit and the affiliation with the Global Speakers Federation we strive to build a professional network that supports one another for a greater good of our business/career. It is our intention that this synergy of experts will help raise the standard of the speaking and training industry and make the ‘opportunity pie’ larger for everyone.

Maps 8 Professional Competencies

1. Professional Awareness

Having an in-depth understanding of the nature and practices of the speaking/training industry domestically and internationally. Knowing the history and their relationship with the Malaysian Association of Professional Speakers (MAPS), the Global Speakers Federation (GSF) and its related professional associations and how to engage the resources for information and support to enhance their careers.

Being aware of the different forms of intermediaries such as Agents, Bureaus & Training Providers and how to work with them effectively and ethically.

Domestic and international affairs dynamically influence speakers’ opportunities and topics. Professional speakers must keep their work with clients current.

The state-of-the-art in professional speaking/training is constantly evolving. Speakers must know the latest developments, trends and future projections for their profession and industry.

Professional speakers must work within acceptable standards of behavior. These standards involve ethics, legislation, values and liabilities.

2. Professional Relationships

Possessing the knowledge and skills needed to communicate with individuals and groups with whom speakers often interact. Such as other speakers, those who hire speakers and those who support speakers with products and services.

Having a relationship with other professional speakers can result in:

  • Learning the speaking/training profession from multiple points of view; Learning how to network and how to form different working relationships with other speakers that could include partnerships, joint ventures, project collaboration, joint authorship, licensing agreements, lead sharing, joint marketing and advertising,subcontracting presentations, faculty groups and master-mind groups.

 

  • Learning the professional, ethical and legal basis for interacting with other professional speakers

 

  • Learning more about their areas of interest by meeting speakers who speak on the same subjects or serve the same industries.

Proper approach and interaction with intermediaries can result in better opportunities to expand. Establishing smart partnerships domestically and internationally that will be mutually rewarding and contribute to long-term relationships.

Gaining knowledge on the business conduct and relationship of speaking/training internationally.

Dealing with related professionals, vendors and other service providers that can support professional speakers by helping them improve their presentations/ performances, marketing, promotion and product development/sales.

Establishing successful contacts with the media can make the difference in reaching regional, national and international prominence for speakers.

3. Topic Development

Knowing the best topics for you, as well as skills in researching and developing the content of your presentations and performances. This knowledge area also includes techniques for staying on the cutting-edge of topic selection and development skills.

Selecting the right topic that fits personal passion and skill that can develop your career as a speaker.

Developing further expertise in the selected area to master the topics.

Choosing the right presentation/performance topics to accommodate the audience and establish personal uniqueness as a true professional.

Developing a presentation/performance that will best deliver the content and puts the ‘show’ together. Knowledge and mastery of body and voice, choreography and theatrics, helps put the speaker’s “act” together.

Staying on the cutting-edge of topic selection, development and presentation/performance design, content, technique and technology. Research cannot be an occasional activity; it must be a continuous practice.

4. Platform Mechanics

Competency that deals with the room, stage, props, equipment and setup people. Knowing and mastering setup/stage skills helps speakers create the setting for a successful presentation.

Walk into a room where they are to present/perform and knowing instantly whether it is a masterful arrangement, a disaster waiting to happen or something in between.

Proper staging to connect with audiences/participants.

Knowing the types of audio and visual equipment available for their presentation/performance and be able to correctly select and use them.

“Setting the stage” for their presentations/performances with impactful introduction or preparation for the audience/participants.

5. Presenting and Performing

It encompasses the theatrical and stage talents of speakers. It embodies the knowledge and skills of presenting/performing to communicate with the audience. Personal talents, working with audiences/ participants and presenting/performing in one or more roles are the key components here.

Mastering the craft of presenting/performing by finding and develop their own unique communication styles through stage presence and showmanship.

Engaging audiences/participants in various settings such as keynote, training, serving as a panelist and facilitation; to ensure that they will be open and engaged in the session.

Recognizing the best approach by catering for the different values, attitudes and interests of the audience/participants.

Staying current with the ever expanding knowledge and new technologies.

6. Authorship and Product Development

Extend beyond the platform/classroom through authorship and product development. Mastering the knowledge and skills to convert the messages into marketable products.

Weighing all aspects that will impact their business in the short and long term as well as planning the products purpose and market before committing to turning speaking/training topics into products.

Knowing the skills that is beyond writing alone to be effective with publications.

There are bad ways, good ways and better ways to write different documents.

Dealing with publishers and evaluating self-publishing.

Negotiating the financial arrangements with literary professionals.

Protect what is legally theirs. Written materials and trademarks may have significant market value for speakers.

7. Sales and Marketing

Developing a comprehensive sales and marketing strategies for speaking/training engagements and products.

Process used to initiate and maintain contact with clients. Qualifying/prospecting, selling, arranging a presentation/performance and follow-up or service. Mastering techniques of sales and marketing contacts will include traditional approaches (telephone, mail, person-to-person) and approaches evolving with new communication technologies.

Making distinctions between several strategic components to build on the uniqueness of a sales opportunity. Mastering the strategic components of a sale to maximize success.

Making distinctions among several strategic components to build on the uniqueness of a marketing opportunity. Mastering the strategic components of marketing to generate leads.

Building effective promotional material that helps in sales and marketing.

Identifying opportunities in the markets that are within reach.

Harnessing personal qualities and proper positioning to create a personal brand for oneself.

Exploring business opportunity that is available beyond the stage/classroom time. Identifying other avenues of business that can act as a great ancillary to the speaking/training business.

Skills of servicing customer, creating loyalty and partnering with customers.

8. Managing the Business

Mastering the art of managing the business side of the speaking/training activities professionally. This includes;

  • Using staffs and contract services to manage day-to-day business.
  • Avenues to hiring and establishing working partnership with staffs.
  • Scheduling and record maintenance.
  • Using contracts with clients.
  • Managing money.
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  • Legislative aspects of the business.
  • Technology to assist in management.
  • Working with suppliers/vendors.
  • Handling logistics personally and on behalf of the client.
  • Inventory management.
  • Business travel.