Branding is NOT about creating a pretty logo or a tagline for your organisation; that is your brand image.
Branding is an experience your customer undergo:
– the stories told by your customers to those around them
– the values you have created through
– the memorable events
– the offering that fix customer problems; and
– re-connecting communities and joining the dots of society
In this book, I shared how you create a brand worth sharing, quoting a few Malaysian organisations that you can reference. So that you can create a Brand that sinks into your customer’s heart.