Small Fish Mastering Brand Experience (2016)
Small Fish Mastering Brand Experience (2016)
By Leow Leik Hong

Share

Share on facebook
Share on twitter
Share on linkedin

Branding is NOT about creating a pretty logo or a tagline for your organisation; that is your brand image.

Branding is an experience your customer undergo:
– the stories told by your customers to those around them
– the values you have created through
– the memorable events
– the offering that fix customer problems; and
– re-connecting communities and joining the dots of society

In this book, I shared how you create a brand worth sharing, quoting a few Malaysian organisations that you can reference. So that you can create a Brand that sinks into your customer’s heart.