Small Fish Mastering Brand Experience (2016)
Small Fish Mastering Brand Experience (2016)
By Leow Leik Hong


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Branding is NOT about creating a pretty logo or a tagline for your organisation; that is your brand image.

Branding is an experience your customer undergo:
– the stories told by your customers to those around them
– the values you have created through
– the memorable events
– the offering that fix customer problems; and
– re-connecting communities and joining the dots of society

In this book, I shared how you create a brand worth sharing, quoting a few Malaysian organisations that you can reference. So that you can create a Brand that sinks into your customer’s heart.