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Mr Raymond Phoon, CSP
Past Presidents(2011-2013)
 raymond@powerupsuccess.com

Author | Sales Psychologist | Transformation Expert | International Leadership Coach


Recognized as one of Asia’s leading speaker, trainer and transformation consultant, Raymond Phoon has worked with thousands of professionals from leading MNC organizations, helping them improve their Leadership, Business Transformation, Professional Selling and Team Development abilities.


Over the last decade, he has traveled to countless of cities in the US, UK, Australia, South Africa, Poland, Spain, the Middle East Region, China, Japan, Thailand, Indonesia, Philippines, Singapore & Malaysia; spearheading business improvement, developing professionals and inspiring transformational growth in leading Fortune 500 organizations.


He speaks regularly at large scaled conferences, radio shows, business kick-off conventions, senior leadership programs as well as professional executive development seminars across the world.


Raymond is an accomplished business development expert, having amassed over 27 plus years of solid management, marketing and selling experience in various position of leadership, consulting & people development capacities with leading brands all over the globe. He is also the author of The DNA of a Sales Superstar and Success Guide 2.0.



Having completed his formal professional education in Ohio, USA, Raymond has been a honorary member of Who’s who in Professional Organizations ever since; and is currently pursuing his Doctorate in Leadership Excellence.


His prized creation, The Sales Star Inventory, is currently used in over 17 countries as the benchmark in assessing, hiring & enhancing the capability and readiness of Sales professionals.


Aside from being a fully licensed facilitator and associate franchisee of the Directive Communication technology, a psychology-based approach to self-growth and team enhancement, Raymond is also the founder of The Sales Dynamics & Transformation Model, a powerful and practical performance & self- improvement system for developing sales professionals; as well as a AIOBP (USA) and Six Seconds (USA) EQ accredited trainer.


And as Founder & CEO of The PowerUpSuccess Group and the creator of the Sales Success Strategy Impact System™, he has also helped inspire countless of high performing professional harness their optimum potential by embracing the The Power of I™ mindset.


To date, Raymond has trained & coached over 50,000 people face to face from over 200 multinational & Fortune 500 organizations with his business transformation concepts & breakthrough strategies.


Some of the key clients he has worked with, include AGFA, AIA, Arab National Bank, ASTRO, AXA Group, AVNet, BMW, Cardinal Health, CISCO, CIMB, Citibank, DELL, DHL, DIGI, Edward LifeSciences (Asia), Fujitsu, HP, INTI University, IOI Corporation, Johnson & Johnson, Maybank, Mega Consult Saudi, MSIG, Nestle, OCBC, Saudi Telekom Corporation, SEGI University Group, Singtel, Tawuniya Insurance (Saudi), UOB, and Volkswagen & many more.


A highly dynamic speaker, Raymond delivers his training with high energy and has an uncanny ability of developing strong affinity with his audience, creating the ideal environment for lasting impressions and learning impact.



His other accoldes include :-

  • Certified Speaking Professional, NSA, USA ( Top 10% of speakers globally ) 

  • Regional Director, Sales Marketing Institute International

  • Certified Trainer & Coach, Six Disciplines of Breakthrough Learning, USA

  • Prefered partner, Facilitator & Coach, 6 Seconds EQ Network

  • Professional Member, Global Speakers Federation

  • Chartered member of International Coaching Federation (ICF)

  • Certified Executive Coach, Marshall Goldsmith Team

  • Accredited John Maxwell Team Leadership Coach, USA

  • Chartered member of American Institute of Business Psychology

  • Global HR Excellence award for Training & Development

  • Top 50 emerging enterpreneurs award

  • Chartered member of Who’s who in Professional Organizations, Worldwide


  • S.No Topic Title Target Audience
    1 Motivation Going Beyond : Empowered for Change All employees
    2 Careers Selling with Passion and Power Sales Teams & Leaders
    3 Sales Disrupting for Exponential Growth - Beyond the Blue Ocean Business Owners, C-Suite, Leaders, etc
    4 Personal Development  21st Century Leadership Essentials Aspiring Leaders
    5 Training Sales Optimization 2.0 Enterpreneurs, Business Owners & Key Leadership Talents